HEADING News

Recently, Pet&Fresh, a new retail brand for pet food founded by Hou Yi, who is also the founder of FRESHIPPO, announced the completion of a $25 million angel round financing, setting a new high in the pet industry. 

In the current context where the pet industry is booming and new retail wave is surging, every achievement made by Pet&Fresh has been remarkable. This not only demonstrate its own outstanding strength but also injects strong momentum into the development of the entire industry. Recently, HEADING and Pet&Fresh have further deepened their  cooperation to jointly explore the unlimited potential of new retail in the pet industry, actively explore cutting-edge paths of digital and intelligent innovation, and help Pet&Fresh write a brilliant chapter. 

Since its establishment in late 2024, Pet&Fresh has taken “Pets are Family, Love is Freshness” as its brand misson. Through the model of “freshly prepared meals + full-category innovation”, it has quickly  entered the market, opened 19 stores, covering multiple business formats, including but not limited to: pet-friendly stores, store in the malls, and stores that serves designated communities. It is reported that the financing will be helping with innovation driven by big data, building an efficient supply chain system, store operation and expansion, so as to accurately meet the diversified needs of pet owners and promote the industry to develop towards higher quality with pet consumption characteristics. 

As a long-term partner of Pet&Fresh, HEADING has provided comprehensive support covering omni-channel operations, supply chain collaboration, intelligent stores, and data-driven decision making, helping Pet&Fresh improves operational efficiency, optimizes user experience, and manage precise cost. In the future, Pet&Fresh and HEADING will collaborate even more to explore innovative scenarios such as the implementation of AI in store operation management and the integrated development of multiple channels, promoting Pet&Fresh’s  progress towards an omni-channel, intelligent and data-driven retail enterprise.

In the context of the continuous upgrading and evolution of the consumer market, the pet industry is now embracing an unprecedented explosive growth period. According to the in-depth forecast report released by iResearch, an authoritative market research institution, by 2026, the household penetration rates of pet dogs and cats in China will rise to 19.4% and 18.6% respectively. Behind these figures is the gradual transformation of pets from traditional companions to indipensable “family members”in many households, and the pets economy has already become a strong new force in the consumer market.

same time, the pet food market, as the core segment of the pet economy, will continue to expand alongside the increase in pet ownership and the upgrading of pet owners consumption concepts. Today’s pet owners have put forward higher requirements for the quality, nutritional balance, and food safety. They are no longer merely satisfied feeding methods. This shift in consumption trends has brought enormous development opportunities to the pet food industry and prompted enterprises to continuously innovate and improve the quality of their products and services. 

Pet&Fresh has emerged as a trailblazer in the pet industry, driven by its acute market acumen and innovative business philosophy. The strategic partnership between HEADING and Pet&Fresh is rooted in their shared vision for the pet industry’s transformative future. Leveraging 30 years of expertise in enabling retail digitalization and deep industry insights, HEADING will give full play to its advantages in digital technology, supply chain management, data analysis and other aspects to help Pet&Fresh further expand market channels, continuously optimize product structure, enhance the shopping experience, meet the needs of different pet owners, and provide more choices for pets’healthy lives.

Hou Yi, the founder of Pet&Fresh, boasts extensive experience and remarkable influence in the retail sector. With his keen market insight, innovative business model, and efficient operational management capabilities, he has let the team to quickly emerge in the new retail landscape of pet food. HEADING’s continuous empowerment will help Pet&Fresh stand out in the fierce market competition, driving the digital and intelligent transformation of the industry.