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About HEADING

We have helped over 1000 commercial enterprises achieve: optimized business workflows, easier digital transformation, and smarter management decisions

About HEADING

HEADING is a leading domestic provider of commercial distribution, e-commerce, and modern logistics solutions, dedicated to promoting business development through technology and innovation. With professional management consulting services and software development capabilities, it builds an efficient and agile digital modern retail world.

HEADING positions itself as an expert in intelligent digital commerce, driving product development based on customer needs. It has undertaken national projects such as the 863 Program, and the national 'Ninth Five-Year Plan', 'Tenth Five-Year Plan', and 'Twelfth Five-Year Plan', and has been recognized as a 'Shanghai High-Tech Enterprise' and 'Shanghai Science and Technology Backbone Enterprise'.

HEADING focuses on the development, sales, and operation of digital intelligence products in fields such as retail and logistics. Its excellent products and solutions are widely and deeply applied in the retail vertical industry. Currently, the business covers the whole country, serving over 1000 well-known enterprise customers. We have established multiple offices nationwide to provide professional and efficient services to customers globally.

HEADING is committed to providing comprehensive and full-link digital intelligence solutions for various business industries such as convenience stores, supermarkets, fresh food, maternity and baby, discount, beauty, fast fashion, trendy toys, pets, entertainment, shopping centers, and more.

  • 30YEARS

    Deeply cultivating the feld of business digitalization

  • 10W+

    Services for end retail stores

  • 80+

    Digital services cover countries and regions

Brand History

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  • 2023

  • 2021

  • 2020

  • 2018

  • 2016

  • 2015

  • 2013

  • 2008

  • 2007

  • 2005

  • 2000

  • 1999

  • 1997

  • 1995

  • 1992

  • 2023

    Launched a complete and mature HEADING international retail solution, fully initiating global operations

  • 2021

    2021 Launched HEADING Retail Cloud SaaS Platform

  • 2020

    Introduced Weimeng's investment of 510 million to create a comprehensive smart retail solution

  • 2018

    Introduced top platform resources in the field of smart retail, creating a more comprehensive retail and distribution solution (in cooperation with Tencent ecosystem) 


  • 2016

    Formed a strategic partnership with Wanda, investing more resources to facilitate the deep integration of physical commerce and the internet 

  • 2015

    HEADING 20th Anniversary, launching 'Mobile Retail'

  • 2013

    Establishment of Logistics, Commercial Real Estate Division, Xiamen R&D Base, and U.S. Branch


  • 2008

    Establishment of the Virtual Commerce Research Office at the Virtual Economy and Data Science Research Center of the Chinese Academy of Sciences 

  • 2007

    HDWMS product commercially scaled, successfully launched at Hualian Logistics Center 


  • 2005

    Completion and occupancy of HEADING Building, System Engineering Research Center established 

  • 2000

    Completed shareholding system transformation, second capital increase and share expansion, registered capital over thirty million yuan

  • 1999

    HDMALL product first applied at Bailian Southern Shopping Center

  • 1997

    HDPOS product was included in the national 863 development plan and the Ninth Five-Year Plan

  • 1995

    HEADING Information System was first commercially used in Shanghai Hengda Supermarket

  • 1992

    Engaged in the era of China's retail informatization construction

Founder

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Professor DingYuzhang

Founder of HEADING

Professor, PhD supervisor, member of the national 863 expert group,

Director of the Virtual Commerce Research Office at the Virtual Economy and Data Science Research Center, Chinese Academy of Sciences.


He has successfully completed national key scientific and technological projects such as the 'Seventh Five-Year Plan', 'Ninth Five-Year Plan', and 'Twelfth Five-Year Plan'. He has received the National Science and Technology Progress Award, Shanghai Science and Technology Progress Award, and other awards. As a member of the national 863 commercial automation expert group, he ledand completed the prototype system of commercial automation information management for the National Science Commission. 

In July 2000, he was appointed as the head of the information sector at the Shanghai High-tech Achievement Transformation Project Management Center. At the end of 2001, Professor DingYuzhang was employed as a member of the expert group forthe 'Fifteenth Five-Year' national key scientific and technological project 'Research, Development, and Demonstration Engineering of E-commerce and Modern Logistics Technology'.

In addition, Professor Ding has also received numerous awards including the 'Shanghai Chain Industry Special Contribution Award', 'Shanghai Outstanding Professional Talent', and the 'Xu Guangqi Gold Award'.

Honors and Responsibilities

Since entering the field of circulation information technology in 1992, HEADING has received extensive support and recognition from society and the government, and has taken this as a responsibility to society and employees, as well as a continuous driving force for progress.

As an industry pioneer and leader, HEADING has served as a member of the National E-commerce and Logistics Expert Group, the National Commercial Automation Standardization Technical Committee, and the National Electronic Trade Industry Technology Innovation Strategic Alliance Committee, among other social roles, continuously participating in the formulation of industry rules and leading the industry forward.

Successively completed the National 863 Program, National 'Ninth Five-Year Plan', 'Tenth Five-Year Plan', 'Twelfth Five-Year Plan' Science and Technology Plans, National Innovation Fund projects, National and Shanghai Torch Programs, National and Shanghai Key New Product Plans, and the Shanghai Software and Integrated Circuit Industries Development Special Project, Shanghai High-Tech Industrialization Key Projects, Shanghai Industry Technology Innovation Special Project,Shanghai Morning Star Plan, Shanghai Talent Development Fund, and dozens of other key national and local scientific research projects.

Has successively won the National Key Scientific and Technological Research Award for Outstanding Achievements (the only one in the field), the Ministry of Science and Technology's Excellent Typical Model for Modern Logistics, Shanghai Science and Technology Progress Award, Shanghai Chain Industry Special Contribution Award, Shanghai Star Software Enterprise, Shanghai Information Technology Excellent Application Achievement Award, Shanghai Industry-Academia-Research Cooperation Excellent Project Award, and many other national and local awards.

In the industry, it has won numerous awards from various authoritative organizations, including the '2020 CCFA Golden Wing Award for Excellent Case', 'Outstanding Contribution Award for Promoting the Development of China's Chain Industry', '2019 CHINASHOP Golden Wing Award - Gold Award for Retail Channel Extension', '2019 Retail Industry Supply Chain Award', '2019 China Convenience Store Innovation Award', '2018 Shanghai High-Growth Software Enterprises', '2018 Top Ten Retail Service Providers', and many more.


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    2022 Minhang Innovation
    and R&D Institution
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    2021 Shanghai Municipal Enterprise Technology Center
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    2013 National Key New Product
    - Collaborative Platform
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    2014 National Torch Program
    - Project Certificate
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    National Innovation Fund
    Acceptance Certificate
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    Shanghai Municipal Government Award
    for Scientific Progress
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    2014 National Torch Program
    - Project Certificate
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    2023 CHINASHOP Golden Wing Award Selected Case
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    2023 Best Practice Award
    in Retail Industry Supply Chain
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    Payment Clearing Association

Brand Culture

HEADING is eager to join hands with like-minded individuals to achieve information interoperability and resource sharing. With an open, equitable, sharing, and large-scale collaborative philosophy, we aim to create synergy, explore new ideas in economic transformation, and realize our common careers and dreams.

Denying oneself, reshaping oneself, transcending oneself," HEADING adheres to the principle of "simplicity in conduct and actions," aiming to "help clients embed management, technology, execution, and culture into IT systems, and to create modern business and management models" as its mission.

In the process of "information technology leading the progress of circulation," HEADING strives to realize the life value and meaning of its people! 

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    HEADING Mission

    Make Commerce more Efficient

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    HEADING Vision

    Become the Preferred Business Solution Provider

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    HEADING Values

    Dedication Cooperation Innovation Excellence

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    HEADING Cornerstone

    Simplicity in Conduct and Business

Professional Consulting

Proven Solutions

  • 1000+ Well-known Enterprises Choose HEADING 
  • 10000+ Stores are Using HEADING Products
  • 30+ Years of Industry Accumulation
  • 7*24h Exclusive Service

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