HEADING News

Sanrio: Spreading Global Cuteness to Every Part of Life
Sanrio is a globally renowned lifestyle brand, founded in Japan in 1960, with services covering over 130 countries and regions. Its iconic characters include Hello Kitty, My Melody, Kuromi, Little Twin Stars, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko, Chococat, Bad Badtz-Maru, and Keroppi. Sanrio’s business scope extends beyond merchandise, reaching into diverse aspects of daily life, including media content, gaming products, and even theme parks.

Vision from Senior Management: Embracing Digital Innovation

Candy, Sanrio ERP Project Leader
“We’ve noticed that top-performing retail brands in the industry, such as POP MART and MINISO, rely on HEADING’s systems. We firmly believe in HEADING’s exceptional capabilities and adaptability to meet complex retail demands. We sincerely anticipate that HEADING will inject stronger momentum into our business growth.”

Mingqing “August” Wu, Northern Region Manager of HEADING’s Operations Center
“For HEADING, this collaboration is far more than a standard software project. Instead, It marks a new starting point for cross-cultural business integration with Japan’s Sanrio and a critical step in our joint journey toward comprehensive digital transformation. We are confident that, through our collective efforts, this project will become an industry benchmark for success.”