HEADING News

China's discount retail market has shown a booming trend in recent years. With the improvement of consumers' price sensitivity and merchants' demand for inventory management and cost control, the discount retail model is gradually favored.

As a leading discount retail brand in Central China, Xunwushe has more than 300 stores in operation since its first store opened in 2021. All along, the company has been focusing on the sinking market, committed to providing preferred sales of FMCG products, providing cost-effective products for the common people, and creating a special lifestyle. Relying on the advantages of supply chain and the unique business philosophy of the founder, the affiliated companies of the company have successively received tens of millions of investment from Panda Capital, Dark Horse Fund, Kunyuan Asset, and MCN Media Matrix. At the same time, it was awarded the vice president unit of Henan Property Chamber of Commerce, the vice president unit of Henan Supermarket Supplier Chamber of Commerce, and the TOP50 of China's Science and Technology Innovation Industry in 2020.

Discount retail in the consumer side to the high quality and low price as the foundation, the founder of the tour club Zhu Zhiyong from the beginning of the brand aimed at the sinking market, he believes that these cities not only have good business opportunities, operating costs are relatively low, you can compress the cost, the benefits to consumers. At present, the company has opened stores in Henan, Anhui, Shanxi, Shandong, Hebei, Hubei, Hunan, Inner Mongolia and Yunguichuan, mainly located in the sinking cities outside the provincial capital. Through the business model of "sinking market + soft and hard discount + beauty makeup and skin care + new and strange authentic products", the company has been widely recognized by consumers. Starting from 2022, With Henan as the center, it has opened the pace of national expansion.

In order to better adapt to the large-scale chain development, in 2023, the company will join hands with Heading to open a comprehensive digital intelligence upgrade. Relying on Heading's mature experience in the field of discount retail, the company will organize and transform the process from the front to the back end to the overall supply chain coordination, and comprehensively improve the professional management level, laying a solid foundation for the next stage of steady development.

Hard discount is one of the important business models of the store. In the daily operation process, there may be actual situations such as the arrival date of goods in storage and the arrival date of goods sales. Therefore, the validity management is an inescapable topic. At the same time, due to the differences between the cost and price of goods in different validity periods, accurate cost accounting should be achieved.

Heading has a mature solution in the field of discount retail. According to its own business characteristics, it has launched a mobile weighted cost accounting scheme according to the production date, and set automatic reminders in the system to promote the stores to sell in time according to the expiration date, so as to achieve efficient and accurate management of hard discount goods.

The policy of the joint venture of the Xunwushe Club is relatively close to the people, and the company provides a variety of settlement methods for the store partners, but it also leads to a great workload when the financial and store settlement. At the time of the system upgrade, the CFS hopes to realize the settlement scheme of different dimensions such as week, ten days and month in the system, and at the same time meet the requirements of setting different commission methods and proportions according to various dimensions such as stores and commodities, and import all the account transactions that previously needed manual accounting into the system to reduce the workload of finance.

In the face of complex business situation, Heading project team after multiple rounds of communication with the customer's business department, finally according to the real business demands of customers, according to different store types, considering coupons, front desk concessions, loss reporting and other complicated calculation logic, customized different financial settlement statements, reduced the workload of financial accounting, greatly improved the financial work efficiency.

There are many types of stores in the Xunwushe store, the system switching process is complex, and the switching cycle of some stores is long. In order to ensure the normal process of goods in the stores, Heading synchronously launched the wholesale ordering platform for the Xunwushe store, so that this part of the stores can continue to place orders smoothly, and fully ensure the supply of goods in the stores without switching.

At the same time, through the Heading wholesale ordering platform, the Xunwushe also realizes the credit line management and balance recharge management of the stores during the reconciliation period, further enhancing the stickiness of the B-side customers and making the management of the supply chain stores more flexible.

The basis of large-scale development of the enterprise is a profitable and replicable business model, as well as a set of efficient, orderly and sustainable operation system. One of the focuses of the digital intelligence upgrade of the company is to optimize the business process of the enterprise through Heading's leading business consulting capability and professional implementation system, achieve accurate control of purchase, sale and inventory, and improve the scientific decision-making. So as to promote the high-quality development of the enterprise.

After repeated research and communication, the Haidian project team has launched a number of systems, including core ERP Haidian H6, front desk cash register, CRM, BPFM approval flow, to help it achieve comprehensive digital intelligent management from multiple dimensions:

1. Precise control of merchandise purchase, sales and inventory to ensure the accuracy of data and reduce the cost and difficulty of store merchandise management;

2. Through the fine division of rights, to achieve the fine and accurate management of each business process;

3. Through the BPFM approval flow, the daily business is strictly approved, which improves the standardization and rationality of the business;

4. Fully customized personalized reports, reduce the workload of each business department, but also provide a basis for refined data analysis;

5. Online electronic receipts, greatly reducing the cost of store consumables.

The successful cooperation between Heading and Xunwushe not only marks a solid step for Xunwushe in the road of large-scale chain development, but also highlights the excellent strength and profound heritage of Heading in the process of promoting digital intelligence in the discount retail industry.

China's discount retail market has broad prospects and potential for development. With the continuous progress and innovation of technology, the discount retail industry will also usher in more development opportunities and challenges. The launch of this project is just the starting point. Heading will continue to work closely with Xunwushe to continuously optimize and improve the service content, create more value for Xunwushe, and jointly explore the infinite possibilities of digital intelligent retail.