Customer Cases

Beijing POP MART Cultural Creativity Co., Ltd. was established in 2010 and is a leading trend culture and entertainment company in China. Over nearly a decade, focusing on artist discovery, IP incubation and operation, consumer outreach, and the promotion and cultivation of trendy toy culture, POP MART aims to use the brand culture of 'creating trends, delivering beauty' to build a comprehensive operating platform covering the entire industry chain of trendy toys.

POP MART's offline layout continues to deepen, covering popular business districts and malls in first and second-tier cities nationwide. As of September 2021, by September 30, 2021, POP MART had reached 250 offline stores nationwide, owning more than 1687 robot stores. With the continuous expansion of its territory, POP MART has gradually built a complete industry chain covering designers, factory supply chains, retail channels, and internationaltrendy toy exhibitions, enabling designers to focus more on their works and promoting the vigorous development of the trendy toy industry.

In 2017, POP MART signed a cooperation agreement with HEADING, introducing information solutions such as HDPOS,JPOS, CRM, and Dingli Cloud, improving the efficiency of business process management in various aspects.

• 1 , Enhance Cashier Efficiency
  HEADING JPOS cashier system has changed the previous lag issues, significantly improving cashier efficiency and customer satisfaction.

• 2 , Supports Differentiated Management of Various Prices
  Business expansion brings diversified management. There are differences between store selling prices, warehouse distribution prices, supplier purchase prices, and customer wholesale prices. HEADING's product pricing management system logically processes each type of price for precise settings.

• 3 , Supports Personalized Store Management with Rapid Product Updates
  Control is exercised through two dimensions: management schemes and store product statuses, with one management scheme per store and product status management down to the store level.

• 4 , Logistics Distribution Support
  Distribution pool operations centralize the multiple distribution data of buyers, allowing distribution centers to perform wave operations at the same time, while planning the picking routes to enhance picking efficiency and verification efficiency.

• 5 , Integrating Membership Systems
  HEADING system thoroughly integrates the main membership data, acquired rights, and usage rights of physical stores and the Paoqu APP. Online and offline are unified members, with universal points and complete rights. From the system's launch in September 2017 to the end of 2018, membership numbers increased by 300%, and the repurchase rate was 50%.

• 6, Promotion Model Enhances Promotional Capabilities
  HEADING's promotion model can offer specific member discounts, member level discounts, member birthday discounts, etc.;
  The same product can participate in various promotions, supporting limited quantity clearance sales, and options for selling or giving away as gifts.

• 7. Supports presale process
  Integrates presale products into comprehensive management, yet separates them from regular sales for easier financial reconciliation;
  Members can accumulate points as usual, and upon customer pickup, the final payment is made and inventory is deducted, with each step being clear and accurate.