Customer Cases

MINISO, is a global advocate in the 'smart consumer products' domain.

In September 2013, MINISO fully deployed in the Chinese market, focusing on personalized smart consumer brands in first and second tiercities. With its high cost-performance ratio, leveraging big data advantages, a well-established supply chain system, and good fan interaction, it positions itself as the core strength of the smart consumer products chain brand, winning consumer favor and enthusiasm.

After a decade of rapid development, Miniso has successfully entered over 105 countries and regions worldwide, boasting more than 5400 stores across major global cities such as New York, Los Angeles, Paris, London, Dubai, Sydney, and Istanbul, located in the core business districts.

Since 2013, from its first store, Miniso has collaborated with HEADING, which has consistently provided IT support. Through a series of information systems including core HDPOS4,JPOS, Dingli Cloud, scheduling software, WMS, PMS, etc., HEADING has supported Miniso's rapid domestic layout and global strategy implementation, earning high praise from Miniso.

• 1. Detailed store management
  Automatically generate multiple SKUs based on product attributes
  Over 200 types of promotion templates, including cards, points, and other marketing tools, comprehensively covering low price, full reduction, member promotions, etc.
  Facial recognition devices collect consumer data, with big data backend analysis for precise marketing
  Integration with takeout platforms such as Meituan, Ele.me, and JD Daojia, acquiring customers through multiple channels

• 2. Flexible control over the entire supply chain process
  Arrange supplier production according to the procurement plan, strictly implementing purchase order quantities
  Supplier capacity and service evaluation system, achieving supplier selection based on performance
  Supports spot checks, full inspections, and other quality inspection management, and schedules returns based on inspection results
  Based on parameters such as display classification, new products, initial stocking for new stores, and distribution strategies, ensure reasonable and efficient distribution
  Store automatic replenishment system, ensuring 90% of store replenishments are completed automatically

• 3. Personalized financial settlement models
  Supports unified and separate independent settlement models for multi-regional logistics centers; supports multiple accounting entities as the main body under the group model settlement methods
  Integrates with banking systems, enabling independent account management for stores, tax-compliant
  Systems with uninterrupted, fully automated revenue sharing, saving labor costs

• 4. Comprehensive internationalization solutions
  Multi-language, multi-currency, and tax schemes, helping businesses rapidly expand into international markets
  Supports business transactions between various multinational organizations
  Professional import and export business management solutions
  Provides standard interfaces, enabling headquarters to uniformly supervise business data across countries

• 5. Open system architecture
  Integrated with Mingchuang's self-built local life platform mini-program Jisuda, connecting local O2O and CCB Long Storage System, achieving headquarters tax compliance, automatic sub-accounting for franchisees, accurate and efficient.
  Also integrated with Mingchuang's self-developed quality inspection system, achieving quality inspection links in the supply chain synchronized with EC.
  Integrated with Mingchuang's big data platform, achieving intelligent data collection and BI analysis, empowering enterprises to make digital decisions.