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Client Cases

Understanding how client from various industries achieve digital transformation through HEADING technology

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About TOP TOY

TOP TOY was launched in December 2020 as a trend toy retail brand incubated by MINISO. Empowered by HEADING's digital intelligence solutions, it has expanded toover 80 cities across China, including Taiwan and Macau, covering more than 100 keycommercial districts, with additional presence in Thailand, Malaysia, Japan, and other international markets. 

To date, TOP TOY ranks 2nd in China's trend toy market on Chinapp.com's 2026 Top 10 Trendy Store Brands list.


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  • 1000+ Well-known Enterprises Choose HEADING 
  • 10000+ Stores are Using HEADING Products
  • 30+ Years of Industry Accumulation
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