About HEADING

He has successfully completed national key scientific and technological projects such as the 'Seventh Five-Year Plan', 'Ninth Five-Year Plan', and 'Twelfth Five-Year Plan'. He has received the National Science and Technology Progress Award, Shanghai Science and Technology Progress Award, and other awards. As a member of the national 863 commercial automation expert group, he ledand completed the prototype system of commercial automation information management for the National Science Commission. 

In July 2000, he was appointed as the head of the information sector at the Shanghai High-tech Achievement Transformation Project Management Center. At the end of 2001, Professor DingYuzhang was employed as a member of the expert group forthe 'Fifteenth Five-Year' national key scientific and technological project 'Research, Development, and Demonstration Engineering of E-commerce and Modern Logistics Technology'.

In addition, Professor Ding has also received numerous awards including the 'Shanghai Chain Industry Special Contribution Award', 'Shanghai Outstanding Professional Talent', and the 'Xu Guangqi Gold Award'.

Since entering the distribution informationization field in 1992, HEADING has received extensive support and recognition from society and the government. We regard this as a responsibility to society and our employees, as well as a driving force for continuous progress.

As a pioneer and leader in the industry, HEADING has served in multiple social roles, including member of the National E‑commerce and Logistics Expert Group, member of the National Commercial Automation Standardization Technical Committee, and member of the National Electronic Trade Industry Technology Innovation Strategic Alliance. We have consistently participated in shaping industry standards and guiding the sector’s direction.

HEADING has successively completed dozens of key national and local research projects, including the National 863 Program, the Ninth, Tenth, and Twelfth Five‑Year National Science and Technology Plans, the National Innovation Fund, the National and Shanghai Torch Programs, the National and Shanghai Key New Product Programs, the Shanghai Special Fund for Software and Integrated Circuit Industry Development, the Shanghai Key High‑tech Industrialization Project, the Shanghai Industrial Technology Innovation Special Project, the Shanghai Qimingxing Program, and the Shanghai Talent Development Fund.

HEADING has received numerous national and local awards, including the Outstanding Achievement Award of the National Key Science and Technology Research Program (the only winner in its field), the Ministry of Science and Technology's Model for Modern Logistics, the Shanghai Science and Technology Progress Award, the Shanghai Chain Industry Special Contribution Award, the Shanghai Star Software Enterprise, the Shanghai Outstanding Application Achievement in Information Technology, and the Shanghai Excellent Industry‑Academia‑Research Cooperation Project Award.

Within the industry, HEADING has won numerous awards from authoritative organizations, including “WAVE 2025 Outstanding Brand Globalization Service Provider,” “2025 Golden Wing Awards – Digital Supply Chain Category – Second Prize,” “2025 Golden Wing Awards – Efficient Collaborative Supply Chain Category – Third Prize,” “2025 Golden Wing Awards – Smart Marketing Tools Category – Third Prize,” “2023 Retail Supply Chain Best Practice Case Award,” “2023 CHINASHOP Golden Wing Award – Selected Case,” “2022 Minhang Innovative R&D Institution,” “2021 Shanghai Enterprise Technology Center,” “2020 CCFA Golden Wing List Excellent Case,” “Outstanding Contribution Award for Promoting China's Chain Development,” “2019 CHINASHOP Golden Wing Award – Gold Prize for Retail Channel Extension,” “2019 Retail Supply Chain Award,” and “2019 China Convenience Store Innovation Award,” among many others.